Steve Jobs

Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who usually do.Based on more than forty interviews with Steve Jobs conducted over two years - as well as interviews with more than a hundred family members, friends, adversaries, competitors and colleagues - this book chronicles the rollercoaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionised six industries: personal computers, animated movies, music, phones, tablet computing and digital publishing.At a time when societies around the world are trying to build digital-age economics, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology, so he built a Company where leaps of imagination were combined with remarkable feats of engineering. Although Jobs cooperated with this book, he asked for no control over what was written, nor even the right to read it before it was published. He put nothing off limits and instead encouraged the people he knew to speak honestly. I've done a lot of things I'm not proud of, such as getting my girlfriend pregnant when I was 23 and the way I handled that, he said. But I don't have any skeletons in my closet that can't be allowed out. Jobs speaks candidly, sometimes brutally, about the people he worked with and competed against. Likewise, his friends, foes, and colleagues provide an unvarnished view of the passions, demons, perfectionism, desires, artistry, devilry and obsession for control that shaped his approach for business and the innovative products that resulted. Jobs could drive those around him to fury and despair. But, his personality and products were interrelated, just as Apple's hardware and software tended to be. His extraordinary tale, told through this masterly biography, is filled with lessons about innovation, character, values and leadership.