Welcome to The Works Corporate Site - Senior Team

Kerry Hughes
Commercial Director

Kerry Hughes is Commercial Director for The Works, with responsibility for the company's property portfolio and marketing programmes.

Kerry oversees The Works store estate of more than 300 retail outlets, including managing acquisitions and lease negotiations to ensure that the company is able to maintain a nimble approach to estate management.

Kerry also oversees The Works marketing activity including brand, public relations, promotions and marketing communications.

He led the successful launch of The Together Rewards programme in October 2013, the first loyalty scheme developed within the discount sector.

In his previous role as Retail Operations Director, Kerry was part of the first management buyout team in 2003 and also the management buyout team in 2005.

Kerry has more than 30 years of retail experience, having previously held roles at Motorworld, John Menzies and Unipart Group's retail division.