Kevin Keaney is The Works CEO. Kevin is responsible for leading the management team to increase sales and deliver the company's growth strategy.
Kevin was appointed CEO in January 2012 after joining The Works as Managing Director in August 2011. Under Kevin's leadership, The Works has continued to deliver on its growth strategy, adding ten new outlets to its retail portfolio of more than 300 stores nationwide. In February 2014, the business announced the delivery of its most profitable ever quarter and its strongest ever Christmas trading period.
Kevin has also focused on multichannel growth, including continued development of The Works eCommerce website - now the company's largest store in terms of sales.
Prior to joining The Works, Kevin was CEO at fashion retailer Animal, achieving a 126% increase in turnover. Prior to this, he led a retail turnaround of Savers Health & Beauty and was responsible for the roll out of the successful Marks & Spencer's simply food format. Kevin has over 30 years front line retail experience and has had senior management positions at M&S, Somerfield's and Sainsbury's.